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Corporate Communications Made Better Through Translation

Corporate Communications Made Better Through Translation Posted on December 10, 2018

Corporate get-togethers are now a global affair. Welcome to the global village where so many different businesses meet and greet, speaking a thousand and one languages all at the same time. Chaos. A recipe for disaster. A messy affair indeed. You would have thought. How can businessmen and women understand a word if they are all speaking in different tongues. How are they to know whether or not the opposition is speaking with a forked tongue. They need not have worried. Because today all globally-inclined business practitioners have the use of corporate translation hartford expertise and technology to rely on.

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The two go hand in hand. Expertise. And technology. What use is the technology if the handler is not skilled enough to produce an exemplary and sought after result? Customers need to be reminded that it is all good and well to have magnificent translation software at their disposal but the translation will still be, well, lost in translation. The context of the message can still get lost. This is why in the case of multicultural events where a business gathering needs to take into account more than one spoken and written language, it is necessary to have excellent and well-qualified language practitioners on board as integral members of the team.

Logistically, company owners cannot be expected to have such an expert as a permanent member of the staff. So this essential is outsourced. It varies, because no business meeting is one and the same. One moment you are dealing with Japanese innovators. The next moment you are dealing with Scandinavian innovators. And on another occasion, Spanish may be the lingua franca. Seal the deal with state of the art translation devices, but do make sure that you have the professional expertise that needs to accompany it.